Sales Management

Sales management 

Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. These are also typically the goals and performance indicators of sales management.

Britannia bread is sold out of retail outlets.  

Britannia Industries has taken full control of the Bangalore-based bakery foods retailer Daily Bread

Daily Bread has 11 standalone outlets in Bangalore and one in Goa, where it recently entered through a franchise route. Daily Bread had experimented with several formats, including a bakery retail store and one with a cafe-like ambiance

Sales and distribution overheads:-

Selling and distribution cost includes Sales Commission, Discount allowed, Salary of salesmen, Carriage outward and Sales expenses

•Sales Commission: As a part of encouragement for sales people, they are given commission of 5 % of the total sales done by them.

•Discount allowed: To attract whole sellers to buy the product they are offered a discount of 5% on the selling price.

•Salary of salesmen: The average salary paid to the sales people is around Rs. 0.1 of the total per unit cost of the product.

•Carriage outward: To carry the finished goods to the whole sellers, the transportations charge per unit/product is set as RS 0.12798.

•Sales expenses: This includes expenses incurred on advertisements and promotional expenses such as newspaper advertisements, hoardings, TV commercials etc.