Branding

Branding:
A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. Thus, branding helps a company distinguish itself from its competitor and also create a niche for itself.

Elements of branding

Brand Name:  

·         In the history of 'Biscuit' the name is famous from the Latin words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked). Britannia Company is the largest manufacturer of biscuits, and snacks for over 120 years. The name itself proves that this product has high level of quality, nutrition and great taste. Britannia brands of Biscuits, Snacks and Dairy Products reaches to around 300 homes across India, and everyone love to eat them with more happiness and satisfaction. Britannia products are available in more than 3 Million shops in the world wide and this brand is world famous. 

Brand Slogan:

·         Swasth Khao Tan Man Jagao

Britannia saw the writing on the wall. Its "Swasth Khao Tan Man Jagao" (Eat Healthy, Think Better) re-position directly addressed this new trend by promising the new generation a healthy and nutritious alternative - that was also delightful and tasty. 

Brand Logo

·         Thus, the new logo was born, encapsulating the core essence of Britannia - healthy, nutritious, optimistic - and combining it with a delightful product range to offer variety and choice to consumers

Brand Promise

·         The Origin of 'Eat Healthy Think Better'

·         Britannia -the 'biscuit' leader with a history-has withstood the tests of time. Part of the reason for its success has been its ability to resonate with the changes in consumer needs-needs that have varied significantly across its 100+ year epoch. With consumer democracy reaching new levels, the one common thread to emerge in recent times has been the shift in lifestyles and a corresponding awareness of health. People are increasingly becoming conscious of dietary care and its correlation to wellness and matching the new pace to their lives with improved nutritional and dietary habits. This new awareness has seen consumers seeking foods that complement their lifestyles while offering convenience, variety and economy, over and above health and nutrition.