Holistic Marketing:
Healthy long term growth for a brand requires that the marketing organization be managed properly. Holistic marketers must engage in a host of carefully planned, interconnected marketing activities and satisfy an increasingly broader set of constitutions. They must also consider a wider range of effects of their actions. Corporate social responsibility and sustainability have become a priority as organizations grapple with short term and long term effects of their marketing. Some firms have embraced this new vision of corporate enlightenment and made it the very core of what they do.
Healthy long term growth for a brand requires that the marketing organization be managed properly. Holistic marketers must engage in a host of carefully planned, interconnected marketing activities and satisfy an increasingly broader set of constitutions. They must also consider a wider range of effects of their actions. Corporate social responsibility and sustainability have become a priority as organizations grapple with short term and long term effects of their marketing. Some firms have embraced this new vision of corporate enlightenment and made it the very core of what they do.
Britannia is an old company that has stood the test of time.
BIL’s Daily Fresh is still the market leader in its discipline. So Britannia
Daily Fresh is a product that has been holistically marketed. Changing over
time, with the introduction of Multigrain bread and Wheat bread, tending
towards a healthier lifestyle as the target group gets more health conscious.
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